The ability to engage customers is a primary driver of business success because fully engaged customers tend to purchase more and are overall more profitable than those who are less engaged (Dasu & Chase, 2013).
The Challenges of Patient Recruitment in Oncology Trials - Part 1
As the oncology environment continues to grow towards more targeted therapies, it is imperative that patient recruitment strategies focus on how to…
Integrated Drug Development
Managing Trials With Multiple Partners
Clinical trials are complex undertakings and whether by necessity or strategic design, an increasing number of trials are now outsourced by pharma…