Michael Durwin, Director of Social Intelligence and Communities
Michael is the Director of Social Intelligence and Communities at PRA Health Sciences, where he lives and breathes social media. Michael brings a wide range of experience to PRA, combining his background in psychology, digital strategy, and advertising to gain real, tangible insights into patient behavior. In addition to helping PRA understand the what and how of patients, he also ensures we understand the why behind their decisions. This helps drive innovative and effective study design that benefits the people who need it most.
More from Michael
Spotlight on Deb Piaseczynski and Michael Durwin: Expert Listeners
Every day, we make decisions that impact our relationships. By observing the ways we interact with those around us, we can better connect with each…
How to Improve Access to New Medicine for Adolescents
Global Pediatric Drug Development Collaboration Part One
The pharmaceutical industry is unlike any other industry in that the products manufactured can dramatically improve, and even save, lives. This is…
What Does the Future of Childhood Cancer Treatment Look Like?
Now that the RACE for Children Act has come into effect, the drug development industry and patients and their families are optimistic—more drugs will…