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Michael Durwin, Director of Social Intelligence and Communities

Michael is the Director of Social Intelligence and Communities at PRA Health Sciences, where he lives and breathes social media. Michael brings a wide range of experience to PRA, combining his background in psychology, digital strategy, and advertising to gain real, tangible insights into patient behavior. In addition to helping PRA understand the what and how of patients, he also ensures we understand the why behind their decisions. This helps drive innovative and effective study design that benefits the people who need it most.

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