We believe that in order for life science and healthcare companies to engage subjects in a mobile world, they must be 100% consumer-centric.
Millennials are behaving differently, they are listening on different channels, they are demanding more, and they are willing to accept much less burden than before.
Advancing clinical as a care option will become increasingly difficult through primary care physicians.
What's the answer? A connected and data-driven consumer approach to clinical trials.
Clinical studies of the future must be connected and disappear in the life of the consumer. Attracting subjects in the future means listening and participating in their consumer channels and their lifestyle habits and behaviors.