The ability to engage customers is a primary driver of business success because fully engaged customers tend to purchase more and are overall more profitable than those who are less engaged (Dasu & Chase, 2013).
The True Cost of Ineffective Clinical Trials
The process of designing and implementing clinical trials hasn’t changed much over the decades — which may be why 1 in 5 clinical trials fail due to…
Master Protocols in Clinical Trials
Master protocols are a powerful but under-utilized option for complex clinical development programs. Our Greg Licholai, MD, explores: