The Growing Alzheimer's Crisis and How You Can Help
PRA Health Sciences
PRA Health Sciences

More than 100 years ago, Dr. Alois Alzheimer discovered amyloid plaques and tau tangles in the brain – the characteristics of Alzheimer's disease. However, only in the last 35 years has research into the causes, treatments, symptoms, and risk factors of Alzheimer's gained momentum.

For decades, the behavioral changes and decline in thinking abilities associated with Alzheimer's disease were believed by many to be part of normal aging. As time passed, this perception changed, and with this came awareness that Alzheimer's had an impact not only on individuals with the disease, but also their caregivers and families, and society as a whole.

This post is provided courtesy of the Alzheimer’s Association.

Vienna to prague

PRA Cares: Vienna to Prague

This July 14-16, PRA cyclists will ride from Vienna to Prague to support Alzheimer’s research.

Cycling map

Alzheimer’s disease is fatal

Alzheimer’s is an escalating global health crisis. The disease is not normal aging; it is a progressive brain disease without any cure. In the U.S. alone, more than 5 million are living with Alzheimer’s, and more than 15 million are acting as caregivers.

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support, and research. From face-to-face support to online education programs and promising worldwide research initiatives, every donation to the Association makes a difference in the lives of the millions of people affected by Alzheimer’s today and those who will face the disease tomorrow.

What does the Alzheimer’s Association do? The organization:

  • Provides care and support to all those facing Alzheimer’s, through services such as our 24/7 Helpline, in-person support groups in communities across the country, and online message boards.
  • Grows education and awareness to increase understanding of the disease through free educational programs and workshops.
  • Accelerates research toward methods of treatment, prevention, and ultimately, a cure. As the world’s largest nonprofit funder of Alzheimer’s research, the Association has awarded more than $385 million to more than 2,500 scientific investigations.
  • Advocates for the needs and rights of those facing Alzheimer’s, leading to victories such as a recent $400 million increase in Alzheimer’s research funding at the National Institutes of Health.

How can you get involved to help end Alzheimer’s?

The Longest Day is a fundraising event to show love for all those affected by Alzheimer’s. Every year on the summer solstice, people around the world do what they love to honor caregivers, someone living with the disease, or someone they’ve lost while raising funds and awareness to advance the efforts of the Alzheimer’s Association.

Getting involved is easy! Each year, on the summer solstice, select an activity you love, pick a way to participate and raise funds to move the cause forward. From swimming to scrapbooking, card games to cycling – any activity you love can be a way to participate on The Longest Day.

But don’t worry if the summer solstice conflicts with your schedule. Honor those affected by Alzheimer’s in a way – and on a day – that works with your schedule. So even if you can’t participate on The Longest Day itself you can still join in the fun!

PRA Health Sciences is excited to be participating in The Longest Day by cycling from Vienna to Prague on July 14 – 16 to raise funds and help support the efforts of the Association. While providing a fun, physical challenge for employees, PRA honors people with the disease and their caregivers, for whom every day can seem like The Longest Day.

The Longest Day is the time to celebrate our collective accomplishments and join the conversation on social media to show that no one is alone in the fight against Alzheimer’s. After you register for the event, you can share your photos, stories and fundraising successes on Facebook, Twitter and Instagram and show your love across the world by using the hashtags #TheLongestDay and #ENDALZ.

Facts about Alzheimer’s at
Learn more: TrialMatch, Caregiver Center, Research Center